Rudrendu PaulMulti-Touch Attribution: A Comprehensive OverviewMulti-touch attribution is a methodology used to attribute conversion to specific marketing channels or touchpoints in the customer…Jan 13, 2023Jan 13, 2023
Rudrendu PaulUnderstanding Media Mix Modeling Part 1: A Comprehensive GuideMedia mix modeling (MMM) is a statistical method used to determine the optimal mix of marketing channels for maximum impact. MMM can help…Jan 11, 2023Jan 11, 2023
Rudrendu PaulUnderstanding Media Mix Modeling Part 2: Building and Interpreting a Regression ModelMedia mix modeling (MMM) is a statistical method used to analyze the effectiveness of different marketing channels and determine the…Jan 12, 2023Jan 12, 2023